BenQ focusing on their core product lines of projectors and LCD monitors
OutTake The program generated coverage in numerous publications. Highlights of the coverage received by the W10000 included “8.0 Excellent” from CNET.com and Excellent/Cover Feature from Robb Report’s Digital TV.
Situation – In 2006, BenQ US made a strategic decision to focus on their LCD Monitors and Projectors. These were products where they had significant advantages over their competitors in both technology and price. Noteworthy launches for BenQ during this period included the first 1080p projector that had a SRP of under $5,000.
Action – LCD Monitors were targeted not only to the VAR market, but also to the gaming market that would pay a premium for the high-end BenQ monitors. Copernio actively promoted the FP-241 to the gaming press and at gaming events including CPL. The Microsoft Vista certification for the monitors was promoted to the VARs. Support for VAR/Reseller channel was critical because BenQ was focusing it sales efforts here. Copernio worked with BenQ to further enhance their qReseller program and communicate the benefits directly to their existing and potential VARS.
Results – BenQ became a Top 3 Display/Monitor Alternative Supplier according to VAR Business. Highlights of the coverage received by the W10000 included “8.0 Excellent” from CNET.com and Excellent/Cover Feature from Robb Report’s Digital TV. Other press coverage included: Engadget, Gizmodo, CRN, Computer World, ProjectorCentral.com, Miami Herald, MSN.com, BestStuff.com, Home Theater Projector, MacWorld, PC World, PC Magazine, Channelweb.com, Orange County Register, Pro AV, Tom’s Hardware Guide, Widescreen Review, Maximum PC, Computer Gamers Magazine, Computer Shopper, About.com, Electronic Products, Slate Magazine, Ultimate AV, EliteTechReview.com, HDTV Magazine, Sound & Video Contractor, TWICE, Game Industry News, IGN.com, Smart House, X-Bit Laboratories, Good Gear Guide, Processor, and more.