Launch of the DVD Standard in the 1990’s through product licensing.
OutTake: The team at Copernio has been involved with DVD from its launch as an industry standard, through licensing and then into consumer DVD products and media with a variety of clients.
Situation – At the time Copernio launched the new DVD standard for Sony and Philips, there was no guarantee that this technical standard for Digital Video Disc would become the industry standard worldwide. At risk for the companies involved in the launch of digital video standard were hundreds of billions of dollars of product and licensing revenue over the life of the technology.
Action – The Singapore-based launch of the new DVD standard was conducted worldwide in fourteen languages. The most important market was “Hollywood” and the entertainment industry based in Los Angeles, California. As a result, Copernio placed strong emphasis on print, television and radio coverage in the LA market.
Result – The DVD standard was adopted not only by Hollywood, but also by consumers world-wide. It remains the global standard for video. Our work continued with DVD6C, the main licensing body for DVD technology, and achieved over 95% compliance in the America’s. DVD6C is comprised of Hitachi, Mitsubishi Electric, Panasonic, Samsung, Sanyo, Sharp, Toshiba, JVC and Warner Brothers.