Computer Products & Optical Media
OutTake: Successful launch of the Memorex product line at COMDEX.
Situation – Copernio was engaged to create awareness among and educate the retail and computer industry, especially analysts and new products/technology editors, about the availability of the newest Memorex brand of computer accessories products and optical media – all within a six-week pre-COMDEX period. The objective was to generate interest in covering the company’s new product line announcement and motivate the top tier contacts for meetings at COMDEX.
Action – Copernio provided public relations, collateral, advertising, booth graphics and marketing communications counsel and support to Memorex leading up to and throughout COMDEX to announce the roadmap and availability of the new Memorex computer products line. Briefings were scheduled at COMDEX with targeted journalists.
Results – The COMDEX event turnout was impressive with top tier contacts, including TWICE Magazine, Dealerscope, E-Media Magazine, Business Solutions, Smart Reseller, Ziff Davis COMDEX Radio Coverage, Television Coverage, Cahners In-Stat, Gartner Group, PC Magazine, Computer Reseller News, PC Week, Computer Shopper, Tape Disc Business, AV/Video&MMP, Videomaker. Announcement mentions were published in each of these publications and included in the analyst reports as well as numerous other publications online and around the world. Within one year the new product line generated 80% of Memorex’s revenue.