Flash Memory and Storage Manufacturer
OutTake: Launching New Products at CES
Situation – Dane-Elec had several new products launching at CES 2013 that were outside of the categories they were known for. The first was a line-up of mobile accessories, the second a hybrid network attached storage (NAS) solution with local and cloud storage.
Action – Copernio created a comprehensive launch plan that included: distribution of 3 press releases before CES, media outreach in November and December leading up to the show, attendance at the Pepcom press event during CES, and post-CES follow up with the media.
Results – Copernio’s PR campaign around CES resulted in a successful launch of Dane-Elec’s two new products. The press releases and Pepcom press coverage resulted in more than 900 clips for the Dane-Elec new products in December and January. They met with 70 editors at Pepcom, where 3 interviews were filmed live, and received more than 30 product requests at the event and through post-event follow up.