LAwS Comunications First Global Police Tweet-A-Thon – #poltwt
OutTake: The first ever global police tweet-a-thin, #poltwt, saw over 230 departments from around the world participate and became a top trending topic.
Situation – LAwS Communications organized the first ever 24-hour police tweet-a-thon for global law enforcement agencies using the hashtag #poltwt. Copernio was tasked with publicizing the Twitter event and raising awareness among public safety agencies and media.
Action – Copernio wrote and distributed multiple press releases and conducted media outreach to public safety trade publications both prior to and following the global tweet-a-thon. LAwS Communications handled social media promotion on Twitter about the event.
Results – More than 230 police departments from at least 10 countries participated in the event, making #poltwt a top 10 trending topic on Twitter in the U.S., United Kingdom, New Zealand and Australia. Almost 50,000 tweets were sent with the #poltwt hashtag and more than 11 million total Twitter users were reached worldwide. The event received multiple articles on public safety trades such as Law Officer, 9-1-1 Magazine and others.