A picture is worth a thousand words. A [disappearing] picture is worth much more than 1000 words, as proven by Snapchat.
If you don’t know what Snapchat is it’s essentially a messaging app that deletes content after 10 seconds, or up to 24 hours if using the Snapchat Stories feature. It has grown into one of the most popular apps among 18-34 year olds with 100 million monthly active users. Also, a studyconducted by Sumpto found that 77% of college students use Snapchat at least once a day.
The potential to reach millions of active targeted users is there, but why even bother with it if the messages only last for a maximum of 10 seconds, or 24 hours with Snapchat Stories? The limited lifespan of a Snap is actually beneficial because it creates a sense of urgency in recipients, which in turn delivers a call to action. When people are asked to do something, there is a much higher chance of them actually doing it (visiting your store before their coupon expires). So, now that I have your attention let’s look at a few strategic ways you can use Snapchat for business.
How to use it to grow your business
Product sneak peaks
Showing a quick preview of an unreleased product is a great way to get people talking and create buzz around that new product. Recipients will also be happy that they were one of the first to hear about the news, which will help to develop customer loyalty.
Giveaways are creative and generally require participants to share across their social networks. This results in increased brand awareness, increased social network followings and new customers. You’d be surprised what people will do for a free product or service.
Behind the scenes
Give your followers the VIP experience by showing them what’s going on behind the scenes. Snappingvideos of things they wouldn’t normally see on other social networks will give them a reason to interact on Snapchat and continue coming back. Several professional sport teams have done a great job using this to give fans an “inside the locker room” experience. Get creative! What would customers find interesting about your business that they couldn’t normally see?
Coupons and promotions
Probably the most direct way Snapchat can help grow your business is through implementing mobile coupons. These time-sensitive deals are a fun way to encourage customers to purchase your product. The study mentioned above from Sumpto also found that 58% of college students would most likely purchase a brand’s product or service if they were sent a coupon on Snapchat.
One thing is for sure, no matter how you use Snapchat for business, simply using it will help your company stand out because not that many companies know exactly how to implement it into their mobile marketing campaign.