What to Do When Your Product Isn’t Ready


When it comes to product PR/marketing activities, your efforts should begin well before the product is actually ready to ensure a successful product launch. In this article, we will specifically be going over different ways to use digital assets on social media to create buzz/hype before your product is ready.

Contests or Giveaways

Everyone loves a good contest or giveaway! These are great ways to get people engaged with your product and brand well before a product is even ready. Through a giveaway, you’re able to drive engagement such as: tagging friends, liking the post, following, sharing the content, signing up for a newsletter, etc.

Behind the Scenes Videos or Photos

Release behind the scenes videos or photos of your team hard at work can do wonders. Not only does it humanize your brand and help people relate to it, it also is a great way to generate buzz around your product and company.

Create Mystery Around the Product

Who doesn’t love a good mystery? Here you can release a countdown as you get closer to the launch, tease details leading up to the launch, or have your audience/followers interact with your brand/social post in some way for details ahead of launch.

Run Ads on Facebook/Instagram

Running ads on Facebook and Instagram is a great way to reach your preferred audience. Facebook has one of the most powerful targeting programs currently available, and provides incredible ROI, just make sure you are sharing high quality content! Pro Tip: Think about including a call to action, such as “sign up to be the first to know when the product is released and get 15% off!”

Work with Influencers

Aligning with influencers can help connect with and convey your message to the right audience. They provide 3rdparty credibility and instant access to their loyal following. It is critical, however, to establish trusted relationships with the rightinfluencers,  those who are in tune with your audience’s needs and desires and whom your audience will look to when making they’re purchasing decisions. 

Having an influencer campaign ready to go live the day your product is announced will ensure that your product launch makes a statement.  

Create Informational Videos

Another great way to create buzz around your product before it’s ready is to create informational videos that showcase the benefits of the product. Showing people its benefits is much more powerful than releasing spec information because it evokes emotion. Pro Tip: If it is entertaining enough, it increases the chances it is shared organically.

Take Pre-Orders

Pre orders are a great way to create organize buzz around your product before launch. Not only do pre orders help with manufacturing, but those that pre-order the product will likely talk about it with their friends and families.

We hope you’ve enjoyed reading the article and learned something new! Have you ever utilized one of these pre product launch strategies before? Let us know below in the comments!


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