Public Communications Worldwide Becomes ‘Copernio,’ Recognizing Over 50 Years of Innovation
New Name Reflects Company’s Position at Forefront of the Ongoing Revolution in Public Relations
11/12/2013 – Garden Grove, CA – Public Communications Worldwide (PC/W), the agency that has been at the forefront of implementing innovative public relations programs for over 50 years, is now Copernio (co – per – KNEE – oh). The new name reflects the agency’s forward thinking and pays homage to the 16th Century astronomer and mathematician, Nicolaus Copernicus, who was the first to conceive that the earth revolved around a stationary sun.
“Just as the Copernican Revolution changed the way the world was viewed in the mid-1500s, the Internet revolution has and is continuing to change the way public relations and communications are practiced in the 21st Century,” stated Susan van Barneveld, APR, Copernio president. “The public relations industry has been undergoing a change of similar magnitude as what the scientific community experienced with Copernicus’ revelations.”
The agency’s ‘Copernio Revolution’ model reflects the changes that have taken place in the media and positions companies for the future by melding today’s digital and social strategies with traditional public relations.
• Yesterday: Conventional public relations can be likened to companies circling a limited number of traditional media ‘gatekeepers’, such as TV, radio and print outlets.
• Today: Companies are surrounded with ever expanding media options, including bloggers (both professional and citizen), digital media, social media such as Twitter, Facebook, Instagram, Pinterest and a myriad of other social networking websites, as well as traditional print and broadcasting companies.
“All of these new media options are bigger and more accessible than what existed before,” van Barneveld commented. “And the future holds many more exciting possibilities. Copernio works hand-in-hand with our clients to help them navigate this new, expanding universe of media options. Our unique ability to identify the right components of a communications plan generates successful campaigns for our clients year after year.”
Copernio prides itself on being one of the best places to work in public relations where excellence is rewarded, each team member is treated with respect, and their input is valued. Copernio’s philosophy of transparency, excellence in client service, and innovation has kept the agency, and its clients, at the forefront of public relations for over five decades.
For more information, visit www.copernio.com. To read about the many storied moments in Copernio’s 54-year history, go to www.copernio.com/history.asp.
Copernio has been leading the public relations revolution for over 50 years with its philosophy that sound business strategy merged with new technology is the key to achieving long-term client satisfaction. Its trademark of traditional PR coupled with digital and social media initiatives for start-ups through Fortune 100 clients has resulted in numerous industry awards. Headquartered in California, with an affiliate network that spans the globe, Copernio is a rare breed of boutique agency with its balanced mix of domestic and international clients.
For more information, visit www.copernio.com.